Online Travel Agency Reputation Management
HolidayCheck
HolidayCheck is the largest hotel-review and package-travel booking portal in German-speaking Europe, founded in 1999 by students in Konstanz and now operated by HolidayCheck AG in Bottighofen, Switzerland under HolidayCheck Group AG in Munich. It combines a verified-review database with transactional booking, and through HC Touristik ("HolidayCheck Reisen") it also acts as a licensed tour operator selling package holidays as principal; sister brand MietwagenCheck/Driveboo covers rental cars. Hotels interact with it through the free HolidayCheck Business Center (review responses, profile and photo management, benchmarking) plus paid visibility, review widgets and the annual HolidayCheck Award badges. It is majority-owned by Hubert Burda Media, was delisted in 2021, and in July 2026 Burda engaged Raymond James to explore a sale.
Visit HolidayCheck ↗- Listed properties
- 2
- Rooms covered
- 30
- Countries
- 2
- Founded
- 1999
About HolidayCheck
HolidayCheck, founded in 1999, is the leading German-language hotel review portal and a booking channel for the package market. In the DACH properties indexed here it functions mostly as a review surface — the widget on the hotel's own site, the score guests check before booking — rather than as a volume distributor, which is why it is categorised by the role it plays at the property and not by what the company sells overall.
Key capabilities
- German-language reviews
- Review widget
- Package demand
What HolidayCheck does
One section per category this provider serves. Each links to the category it competes in and lists the properties running it in that specific role.
Demand Networks & Affiliation
Online Travel Agency
Intermediaries that own the guest relationship and charge 15–30% for it. The commercial problem every direct-booking and loyalty argument is ultimately aimed at.
No listed property records HolidayCheck in this role yet.
Marketing, CRM & Direct Booking
Reputation Management
Review collection, sentiment analysis and response management across OTAs and Google.
Running it here: Ferienhotel Kastellatz Sunstar Hotels
Who it is for
- Segment
- Hotel group
- Department
- Revenue managementSales & marketingExecutive & ownership
- Persona
- General managerRevenue managerMarketing manager
- Use case
- Raise ADR & RevPARImprove guest satisfactionManage reputation
Hotels running HolidayCheck
| Hotel | Location | Role there | Rooms |
|---|---|---|---|
| Ferienhotel Kastellatz | Mals / Malles Venosta, Italy | Reputation | 30 |
| Sunstar Hotels | Liestal, Switzerland | Reputation | — |
Running several of these systems at once?
Blue connects an existing hotel stack into one guest profile and one loyalty balance across every property — without replacing the PMS.