Agoda
Booking Holdings' OTA brand, strongest in Asia-Pacific source markets, distributing hotel inventory worldwide.
Visit Agoda ↗- Listed properties
- 1
- Rooms covered
- 610
- Countries
- 1
- Founded
- 2005
About Agoda
Agoda, founded in 2005 and part of Booking Holdings, is the group's Asia-Pacific-focused OTA brand. In European stacks it appears where a property is deliberately courting long-haul Asian demand, usually as a secondary channel connected through the same channel manager as its larger siblings.
Key capabilities
- Asia-Pacific demand
- Commission model
What Agoda does
One section per category this provider serves. Each links to the category it competes in and lists the properties running it in that specific role.
Demand Networks & Affiliation
Online Travel Agency
Intermediaries that own the guest relationship and charge 15–30% for it. The commercial problem every direct-booking and loyalty argument is ultimately aimed at.
Running it here: Manotel
Who it is for
- Segment
- Independent hotelHotel group
- Department
- Revenue managementSales & marketing
- Persona
- Revenue managerMarketing manager
- Use case
- Raise ADR & RevPAR
Hotels running Agoda
Running several of these systems at once?
Blue connects an existing hotel stack into one guest profile and one loyalty balance across every property — without replacing the PMS.