Hotel & Restaurant POS Hotel CRM & Guest Management Gift Cards, Vouchers & Stored Value

aleno

aleno is a Zurich-headquartered hospitality software company, founded in 2015 by restaurateur Ivica Balenovic, that sells a "digital assistant" for restaurants and hotel F&B: reservations and AI table assignment, 360° guest profiles/CRM, retention marketing, no-show prevention with prepayment, and revenue/capacity analytics. It positions itself as the data hub between the hotel PMS and the restaurant floor, with 30+ marketplace integrations to Opera, Protel, Fidelio, Mews and Apaleo on the PMS side and Lightspeed, Hypersoft and Simphony on the POS side, plus a broad set of DACH payment gateways including TWINT, Datatrans, SIX and Worldline. It also ships a permanently free voucher/gift-card module, introduced during COVID and reported in use in over 1,500 venues. Its channel-management integrations include Zermatt Tourismus, which is consistent with its appearance in the Matterhorn Group Zermatt stack.

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Listed properties: 1
Rooms covered: 0
Countries: 1
Founded: 2015

What aleno does

One section per category this provider serves. Each links to the category it competes in and lists the properties running it in that specific role.

Food & Beverage

Hotel & Restaurant POS

Restaurant, bar and retail transactions inside the property. The outlet spend that room-only loyalty schemes systematically ignore.

Running it here: Matterhorn Group (Zermatt)

Marketing, CRM & Direct Booking

Hotel CRM & Guest Management

Unified guest profiles assembled from PMS, POS, web and Wi-Fi, plus the segmentation built on them. The database layer that most hotel groups mistake for a loyalty programme.

No listed property records aleno in this role yet.

Marketing, CRM & Direct Booking

Gift Cards, Vouchers & Stored Value

Prepaid balances a guest holds against the hotel. Structurally the same liability as a loyalty currency, usually sold as a marketing product — which is why these vendors are competitors, not plumbing.

No listed property records aleno in this role yet.

Who it is for

Segment: Luxury & boutiqueRestaurant & F&B venue
Department: Sales & marketingFood & beverageFinance & accounting
Persona: General managerMarketing managerF&B manager
Use case: Upsell & grow ancillary revenueGrow repeat staysUnify guest dataPersonalise the stayAutomate operations

Hotels running aleno

Hotel	Location	Role there	Rooms
Matterhorn Group (Zermatt)	Zermatt, Switzerland	POS	—

At a glance

Category: Hotel & Restaurant POS
Headquarters: Zurich, Switzerland (remote-first, additional presence in Berlin)
Founded: 2015
Employees: 30+ (company-stated on its About page)

Alternatives

Vendors serving the same categories as aleno.

Shiji Group (Beijing Shiji Information Technology)
A large hospitality technology group offering PMS (Shiji Enterprise Platform, Daylight PMS), Infrasys Cloud POS, guest profile and CRM data, ReviewPro reputation management, payments, distribution and analytics. Built by acquisition into an end-to-end stack aimed at international hotel chains.
ADDITIVE
South Tyrolean online-marketing agency and software house for hotels, operating from Lana. Its product line runs under the ADDITIVE+ brand: MARKETING AUTOMATION (the platform), MARKETING INSIGHTS (tracking and reporting), CRM (segmentation), VOUCHERS (voucher and incentive marketing) and NEWSLETTER. Deployed per hotel on its own tenant under additive-apps.tech.
Brandnamic
One of the two dominant South Tyrolean hotel marketing and technology companies (with ASA on the software side). Full-service: hotel websites, booking engine, CRM, marketing and an online voucher application served from its own CDN at cdn.bnamic.com.
e-guma
Swiss cloud voucher and ticketing platform (operated by Idea Creation GmbH, Zurich). Since 2005 it lets hotels, tourism and leisure businesses sell, manage and market gift vouchers; ~1,200 businesses use it. In 2022 it launched e-surprise.ch, a B2C experience-voucher marketplace integrated with TWINT.
Brevo
Marketing platform (formerly Sendinblue) offering email, SMS, chat and light CRM automation.
Capillary Technologies
A large, listed loyalty and customer-engagement SaaS group offering loyalty management, CRM, campaign automation and analytics across retail, F&B, travel and hospitality. Custom enterprise pricing based on programme complexity, scale and integrations; sales-led, no self-serve. Increasingly a consolidator rolling up smaller loyalty vendors with IPO capital.

Running several of these systems at once?

Blue connects an existing hotel stack into one guest profile and one loyalty balance across every property — without replacing the PMS.

Visit Blue