Mals / Malles Venosta, Italy
Maraias — Luxury Suites & Apartments
A 4-star aparthotel at 1,211 m in Burgeis above Mals, trading as Maraias GmbH (VAT IT03051900219, REA BZ-227831, CIN IT021046B47B7GAAHV) and run by the Punt family. It mixes hotel-style rooms and suites sold with breakfast against self-catering apartments — nine published categories: Garden Room and Double Room Venusta, Junior Suite Zebru, Penthouse Suite Marins, plus Apartment Ortles and Ortles Superior, Apartment Planitza Superior and two Farm Apartments. The business goes back three generations: Johann Punt built the property in 1961–62, the pension opened in 1967 with 25 beds, and Annelies Punt ran it with him from 1969. The current MARAIAS LUXURY SUITES & APARTMENTS opened in summer 2020 after a rebuild and repositioning, which matches the recent company registration. Wellness is substantial for the size: a 23-metre heated saltwater infinity pool running indoor to outdoor with Ortler views, a sauna landscape, fitness room, treatments and a day spa open to non-residents. There is no restaurant — breakfast plus a 'Dine around' arrangement with neighbouring houses, a lounge and a small boutique. The distinctive asset is the farm. 'Maraias-Farm' is a working smallholding with livestock and farm products, wired into the guest offer through a 'From farm to table' concept, bookable 'landwirtschaftliche Erlebnisse' (agricultural experiences) and two Farm Apartments. Sustainability is a stated pillar — soft mobility, environmental commitments and a published philosophy. Commercially it runs the standard tt•consulting stack found at Tuberis and Garberhof — TYPO3, tarteaucitron consent, tt-digital newsletter, Google measurement — with the Booking Südtirol widget as the booking engine and, unusually, GASTROPOOL rather than HOGAST as the online payment rail. It also runs GIGGLE.TIPS, a platform for selling experiences and ancillaries.
Hotel website ↗Technology stack
Revenue, Distribution & Commerce 1
Giggle.tips
Experience and ancillary commerce
Experience and ancillary commerce platform for hospitality — 'the new way of experience communication in hospitality'. Sells experiences, services and activities across the whole guest journey, with a public API, reseller programme and integrations into 100+ hotel tools. Positions itself explicitly on 'growth beyond the room'.
Marketing, CRM & Direct Booking 5
HGV — Hoteliers- und Gastwirteverband Südtirol (Booking Südtirol)
Booking engine (IBE) — live widget
The South Tyrolean hoteliers' and restaurateurs' association (Schlachthofstraße 59, 39100 Bozen), territorial body of Federalberghi and FIPE, with ~4,500 members. Runs Booking Südtirol, the regional booking platform, whose widgets (widget.bookingsuedtirol.com — a v1 `widget.js`, a v2 `bundle.js` and a `BookingSüdtirol.Widgets.Enquiry` enquiry widget) are embedded on member hotel websites, plus service portals for payroll, contracts and e-invoicing.
TYPO3
Website CMS (with the Powermail form extension)
Open-source enterprise content management system, widely used in German-speaking Europe.
Hospitality Marketing Agencies
Charming Places
Curated German referral portal
German curated travel portal for 'stilvolle Hotels, Ferienhäuser & Reisetipps' — editorially selected stylish hotels and holiday homes with referral links to the properties.
tt•consulting (TT GmbH) & tt-digital
Web agency, newsletter platform, marketing attribution and consent layer
Tourism consulting and marketing agency at Eurocenter Block A, Industriezone 1-5, 39011 Lana, trading as tt•consulting (TT GmbH). Sells 'Konzept, Design, Programmierung, Beratung und Marketing' to hotels — but unlike a pure web shop it also runs its own product line under the tt-digital brand: a newsletter/subscription platform, an online gift-voucher shop widget, a first-party visitor tracker (ttracker.js) and a marketing-attribution helper, plus a Powermail-to-ASA bridge that posts website enquiries straight into the hotel's PMS. Builds on TYPO3 with a self-managed tarteaucitron consent layer as the house default. Headquartered in Lana, the same town as ADDITIVE.
Social Media & Content Marketing
Meta (Facebook & Instagram)
Social presence
Owner of Facebook and Instagram, and of the Meta Pixel used for website conversion tracking and retargeting.
Data, Integrations & Infrastructure 2
tarteaucitron.js
Cookie consent manager
Open-source cookie and tracking consent manager, widely used in France and deployed via its own CDN (cdntag.tarteaucitron.io). Self-managed: consent purposes are configured in code by whoever maintains the site, not in a vendor console.
Google Analytics & Tag Manager
Analytics and tag management
Google's web analytics (GA4) and tag management (GTM) stack — the near-universal default for hotel websites, usually deployed as a single GTM container that loads GA4, ad pixels and consent tooling.
Demand Networks & Affiliation 3
Booking.com
OTA
The dominant online travel agency for European accommodation, taking commission (typically ~15–20%) on bookings it originates.
Destination & Regional Tourism
LTS AG (Landesverband der Tourismusorganisationen Südtirols)
Regional master data (Open Data Hub)
Operator of the South Tyrolean tourism data and availability infrastructure. LTS is the licence holder and source of record for accommodation master data published through IDM Südtirol's Open Data Hub (tourism.opendatahub.com) and re-used by suedtirol.info, vinschgau.net and every local destination portal. It also underpins MSS (Marketing System Südtirol), the regional availability/booking layer.
Purchasing Group & Co-operative
Gastropool Italien GmbH
Online payment rail — and therefore a purchasing-co-operative membership
The purchasing group for hotels and gastronomy in South Tyrol (Schlachthofstr. 53B, 39100 Bozen), serving ~800 partner businesses with negotiated supplier terms, consolidated monthly invoicing, advisory and a digital platform for purchases, invoices and payments. It also runs member-facing web widgets at secure.gastropool.it/rxwidgets — used by member hotels to collect booking deposits and sell travel-cancellation insurance online.
Other hotels in Mals / Malles Venosta
Running several of these systems at once?
Blue connects an existing hotel stack into one guest profile and one loyalty balance across every property — without replacing the PMS.