Braze

A customer engagement platform for designing and running personalised, cross-channel communication — push, in-app, email, SMS, WhatsApp — driven by real-time behavioural data and journey orchestration. Deliberately not a points or rewards system: Braze moves messages, it does not hold balances.

Visit Braze ↗

Listed properties: 0
Rooms covered: 0
Countries: 0
Founded: 2011

What Braze does

One section per category this provider serves. Each links to the category it competes in and lists the properties running it in that specific role.

Marketing, CRM & Direct Booking

Email, SMS & Marketing Automation

Campaign sending, lifecycle journeys and cross-channel orchestration. Often the only guest-data capability a small group actually has.

No listed property records Braze in this role yet.

Who it is for

Segment: Chain & enterprise
Department: Sales & marketing
Persona: Marketing manager
Use case: Increase direct bookingsGrow repeat staysPersonalise the stay

Hotels running Braze

No properties in the index currently list Braze. Coverage is expanding — see the methodology.

At a glance

Category: Email, SMS & Marketing Automation
Headquarters: New York, NY, United States
Founded: 2011
Employees: ~1,988

Alternatives

Vendors serving the same categories as Braze.

Mailchimp
General-purpose email marketing and automation platform (Intuit), widely used by smaller hotel groups in place of a hospitality-specific CRM.
Brevo
Marketing platform (formerly Sendinblue) offering email, SMS, chat and light CRM automation.
Eagle Eye Solutions Group
SaaS platform (AIR) for real-time, personalised promotions, digital coupons and loyalty execution, delivered at the moment of transaction across POS, app and e-commerce. Strong in grocery and QSR; increasingly AI-led on offer personalisation. Sold as a promotions and loyalty execution engine rather than a currency or coalition system.
Zeta Global Holdings
An AI-driven marketing and data cloud combining identity data, omnichannel activation and — since the 2025 Marigold enterprise acquisition — genuine loyalty capability via Marigold Loyalty and Cheetah Digital. Positioned to Fortune 500 marketing organisations rather than to operators.
Giggle.tips
Experience and ancillary commerce platform for hospitality — 'the new way of experience communication in hospitality'. Sells experiences, services and activities across the whole guest journey, with a public API, reseller programme and integrations into 100+ hotel tools. Positions itself explicitly on 'growth beyond the room'.
Re:Guest (ReGuest S.p.A.)
Re:Guest is a South Tyrolean hotel CRM and guest-communication platform founded in 2014 in Merano by Michael Mitterhofer, Denis Pellegrini and Stefan Plattner, who had run a tourism marketing agency together since 1999. The product started as an "emotional", web-based alternative to static PDF offers and grew into a full sales-and-marketing suite: guest profiling and segmentation, an omnichannel inbox spanning email, WhatsApp, Instagram/Facebook and a website widget, automated offers and upsell campaigns, newsletter marketing, an AI agent layer branded CR:IS, a BI module, and a web-based guest app covering digital guest directory, F&B/spa/activity ordering and self-checkout. The operating entity ReGuest S.p.A. has been listed on the Vienna Stock Exchange's direct market plus since December 2024 and reported preliminary FY2025 revenue of EUR 6.66m. It is consolidating adjacent hospitality-tech vendors through majority and minority stakes (Zeppelin Hotel Tech, UP Hotel Agency, orderando, Indicate).

Running several of these systems at once?

Blue connects an existing hotel stack into one guest profile and one loyalty balance across every property — without replacing the PMS.

Visit Blue