WordPress
The most widely deployed open-source content management system, typically extended with plugins for SEO, caching, translation and consent.
Visit WordPress ↗- Listed properties
- 2
- Rooms covered
- 50
- Countries
- 2
- Founded
- 2003
About WordPress
WordPress, first released in 2003, powers a large share of the independent hotel web. For a single property it is usually the pragmatic choice — any agency can maintain it, the plugin ecosystem covers most needs, and the booking engine is embedded as a widget rather than integrated. The trade-off shows up at group scale, where multi-property structures and editorial governance get awkward.
Key capabilities
- Open source
- Large plugin ecosystem
- Booking engine widgets
- Low agency cost
What WordPress does
One section per category this provider serves. Each links to the category it competes in and lists the properties running it in that specific role.
Marketing, CRM & Direct Booking
Hotel Website & CMS
The content system behind the hotel website. Diagnostic value is high: a flat-file CMS has no database, so there is physically nowhere for a guest record to live.
Running it here: Matterhorn Group (Zermatt) Panoramahotel Watles
Who it is for
- Segment
- Independent hotelHotel group
- Department
- Sales & marketingIT & technology
- Persona
- Marketing manager
- Use case
- Increase direct bookings
Hotels running WordPress
| Hotel | Location | Role there | Rooms |
|---|---|---|---|
| Matterhorn Group (Zermatt) | Zermatt, Switzerland | CMS | — |
| Panoramahotel Watles | Mals / Malles Venosta, Italy | CMS | 50 |
Running several of these systems at once?
Blue connects an existing hotel stack into one guest profile and one loyalty balance across every property — without replacing the PMS.