Palmschoß / Plose, Italy
FORESTIS Dolomites
A five-star adults-oriented luxury hotel at 1,770–1,800 m on the southern slope of the Plose, directly opposite the Dolomites UNESCO World Heritage massifs above Brixen/Bressanone. It trades as FORESTIS S.r.l. (VAT IT02415780218, REA BZ-177350, share capital €300,000, CIN IT021011A1TM3LER8H) and reported FY2024 turnover of €18.6M with 123 employees. The site's history begins in 1912, when the Austrian monarchy commissioned architect Otto Wagner to build a tuberculosis sanatorium here on the strength of the Plose spring water, mountain air, sunshine hours and mild climate. War and Wagner's death cut the project down to a timber-and-stone retreat that served clergy and convalescents into the 1960s, after which it fell out of use. South Tyrolean hotelier Alois Hinteregger found the building on a walk in the 2000s, his family bought it, and it reopened as the Rosalpina Dolomites hotel in 2009/2010. In July 2020, after a comprehensive rebuild, it reopened as FORESTIS. The hotel is 62 suites: about 20 in the restored historic pavilion at ~50 m², 40 Tower Suites of ~55 m² across three sculptural timber towers modelled on tree trunks and joined to the historic wing by a partly underground passage, and penthouse suites of ~200 m² over two floors with private pool, sauna and open fireplace. Architecture by Armin Sader with the in-house interior team; the property holds Two Michelin Keys and sits in Small Luxury Hotels of the World's Considerate, Finest and Wellbeing collections, where it scores 4.9/5 across ~1,000 reviews. Alongside the hotel the same company operates the FORESTIS Villa — the restored 1912 doctors' residence, 1,200 m² over several floors with five bedrooms, private spa, garden and pool, let exclusively to a single party of up to ten with concierge, butler and private chef — and ODLES LODGE, four free-standing spruce and Swiss-pine chalets of 55–85 m² on its own domain and its own CIN. Non-room revenue is unusually developed for a house of this size. The spa is built on a four-elements/four-trees concept with indoor and outdoor stone pools, saunas, silence rooms, a Wyda (Celtic yoga) room, fitness and treatment rooms, and sells signature treatments and multi-day retreats. The main restaurant is led by executive chef Roland Lamprecht under a 'forest cuisine' philosophy. In mid-2025 the family opened YERA, a separate restaurant carved into the mountainside like a cave, seating guests around a central fire for a fixed 14-course seasonal menu with foraged ingredients and low-alcohol and fermented pairings by forest sommelier Hannes Unterberger; phones and cameras are locked away at reception, guests must be 14 or over, it runs Tuesday to Saturday, and an evening costs €650 per person including all food and drink. YERA has its own domain, its own reservations address and its own gift voucher. Ownership is a family succession in progress: Alois Hinteregger, who found and bought the site, has publicly handed the running of FORESTIS to his son Stefan and Stefan's wife Teresa Unterthiner. The family also owns Hotel Rosental, a three-star house in the village of Lüsen at 972 m, through a separate company. Commercially the four brands run on four different front ends. FORESTIS books through Sabre's SynXis engine on the Small Luxury Hotels chain code; Hotel Rosental books through HGV's Booking Südtirol on a different agency's platform; YERA takes reservations by email from a Webflow site; and gift vouchers for all of it are sold through a single incert shop. There is no guest login, no member area, no app and no published repeat-guest programme anywhere in the group.
Hotel website ↗Technology stack
Marketing, CRM & Direct Booking 1
Sabre Hospitality / Aven Hospitality (SynXis)
Sabre Hospitality — SynXis
SynXis is one of the two or three dominant global hotel central reservation systems, holding rates, inventory and availability and pushing them to the brand website, OTAs, GDS and voice channels; it is bundled with a booking engine, a PMS (Property Hub), a retailing module (Retail Studio) and a unified guest profile (Guest Experience). The business began as SynXis Corporation in 1996, was bought by Sabre in 2005 for $41M, and was sold by Sabre to private-equity firm TPG for $1.1B in a deal that closed on 3 July 2025. On 27 January 2026 it rebranded from Sabre Hospitality Solutions to Aven Hospitality under CEO Teresa Mackintosh — sabrehospitality.com now 301-redirects to avenhospitality.com, so the customer-facing name is changing. It reports 35,000+ hotels in 175 countries and 600+ integrations, and in July 2023 it acquired UK-based Techsembly specifically for hotel gift-card and property e-commerce capability aimed at the luxury segment.
Data, Integrations & Infrastructure 1
Google Analytics & Tag Manager
Google Tag Manager, Google Analytics, Google Maps, reCAPTCHA
Google's web analytics (GA4) and tag management (GTM) stack — the near-universal default for hotel websites, usually deployed as a single GTM container that loads GA4, ad pixels and consent tooling.
Demand Networks & Affiliation 3
Booking.com
Booking.com — legacy listing name
The dominant online travel agency for European accommodation, taking commission (typically ~15–20%) on bookings it originates.
LTS AG (Landesverband der Tourismusorganisationen Südtirols)
South Tyrol Open Data Hub (LTS)
Operator of the South Tyrolean tourism data and availability infrastructure. LTS is the licence holder and source of record for accommodation master data published through IDM Südtirol's Open Data Hub (tourism.opendatahub.com) and re-used by suedtirol.info, vinschgau.net and every local destination portal. It also underpins MSS (Marketing System Südtirol), the regional availability/booking layer.
HGV — Hoteliers- und Gastwirteverband Südtirol (Booking Südtirol)
HGV / Booking Südtirol — Hotel Rosental only
The South Tyrolean hoteliers' and restaurateurs' association (Schlachthofstraße 59, 39100 Bozen), territorial body of Federalberghi and FIPE, with ~4,500 members. Runs Booking Südtirol, the regional booking platform, whose widgets (widget.bookingsuedtirol.com — a v1 `widget.js`, a v2 `bundle.js` and a `BookingSüdtirol.Widgets.Enquiry` enquiry widget) are embedded on member hotel websites, plus service portals for payroll, contracts and e-invoicing.
Running several of these systems at once?
Blue connects an existing hotel stack into one guest profile and one loyalty balance across every property — without replacing the PMS.