St. Martin in Passeier / San Martino in Passiria, Italy

Martinerhof (Brauhotel Martinerhof · Hotel Unterwirt)

Two village hotels in St. Martin in Passeier, 145 metres apart at the entrance to the Passeiertal, run as one operation by the Fontana and Schweigl family under a single partnership, Brauhaus – Hotel Martinerhof OHG der Schweigl Fontana Sonja & Co (VAT IT02533570210, REA BZ-185410, legal representative Schweigl Sonja Maria). Both houses are classified 3-star superior by the South Tyrol tourism board. Martinerhof's Brauhotel at Jaufenstraße 15 has 27 rooms and describes itself as the first hotel in South Tyrol with its own experience brewery. The brewhouse sits inside the restaurant behind floor-to-ceiling glass; Matthias Fontana brews the Martinsbräu range — Helles, Feierabend Bier, cold-hopped Pils, Porter, Weissbier, Session IPA, Sommer Bock and Dunkler Bock, all unfiltered, several made with 100% South Tyrolean malt. Rooms in the main house are named after beer (Weizen, Krügerl, and a two-bedroom apartment called Märzen). Martinerhof's Hotel Unterwirt at Dorfstraße 35 has 22 rooms and is the wine house. The building was first documented in 1694 as the 'Wirtshaus am Kreitz' and was the regular inn of the Tyrolean leader Andreas Hofer between 1797 and 1809. The family reopened it in 2012, planted the first vineyard in the Passeiertal beside it in 2013, and tapped their first house wine in April 2013. Kellerei Passir now operates there under Benjamin Fontana, buying in grapes from South Tyrolean growers alongside its own fruit and making dry reds and whites, with a barrique cellar. Its rooms are named after grapes (Lagrein, Solaris, Vernatsch). The winery has no website of its own — it publishes through an Instagram account. The commercial shape of the business is unusual for its size. The board is bed-and-breakfast only in the live enquiry engine, so for individual guests every meal is an a-la-carte sale. The Brauhaus restaurant, pizzeria, beer garden and Braukeller are open to the public from 10:00 to midnight, and the Unterwirt operates a public wine bar that the tourism board registers as a vinotheca. Both production sites run scheduled paid tours — the brewery Tuesdays and Fridays at 17:00 at 12 euro per person, the Kellerei Passir Wednesdays and Saturdays at 17:00 — bookable only by telephone. Alongside the individual business the family runs a long-standing coach-group and club-travel operation with its own published terms, lunch stops for passing groups, a menu of priced add-ons (welcome drink, afternoon Jause, guided village walk, guided hike, luggage service) and a length-of-stay reward ladder that grants a welcome drink from three nights, a brewery tour from four, a guided hike or a day guide from five and live folk music from six. Two further businesses sit beside the hotels under the same family but under different VAT numbers: Brauhaus Brückenwirt in St. Leonhard in Passeier, a pizzeria and inn brewery with its own Höllenbräu beer and over 100 seats, run by Martin and Evi Fontana; and Ferienhaus Grünau, a bed-and-breakfast guesthouse next door at Jaufenstraße 9 belonging to Ursula Schweigl Gufler. The house is a founding hotel of Golfclub Passeier.Meran and a partner hotel of Golfcard Südtirol, and it is listed with the South Tyrolean craft-brewery association and the German private brewery-inn association. The technology is thin and split across three suppliers who each hold a different part of the same guest. The website was rebuilt in 2024 on WordPress (Salient theme, WPBakery, WPML, Yoast) by fahrner.it, and hotel-unterwirt.com now redirects into it. Instant bookings run through the HGV Booking Südtirol widget; enquiries and the newsletter opt-in run through a Yanovis Travel Suite widget on a separate account; gift vouchers are sold through a Brandnamic voucher app. Measurement is one Google Analytics 4 property inside a Google Tag Manager container that holds no other tag — no remarketing, no advertising conversion tracking and no customer-data tag of any kind. There is no guest login, no member area, no app, no review widget and no repeat-guest scheme for individual travellers.

Hotel website ↗