Girlan / Cornaiano, Italy
Weinegg Wellviva Resort
A five-star wellness and wine resort at 420–440 m in the vineyards above Girlan, in the southern, Mediterranean end of South Tyrol between Bozen and the Kalterer See. It trades as Hotel Weinegg GmbH, VAT IT01257680213, Bolzano chamber-of-commerce number 01257680213, with Bruno Moser as legal representative. Bruno and Erika Moser bought a small farm in the Girlan vineyards in 1987 and built the resort out of it; their son Samuel now works in the house as 'Junior'. The property is open 365 days a year and publishes 14 room and suite categories in three tiers — komfortSUITEN, private spaSUITEN and poolSUITEN with direct access to the suite pool — from a 30 m² double up to a 100 m² Royal Suite, at €242–428 per person per night including the house's ¾ Verwöhnpension. A separate two-unit Residence 300 m from the main building (81.5 m² and 97 m² with 60–70 m² terraces) holds its own national accommodation licence and is also let on long stays of two weeks and more at €450–750 per day. The non-room footprint is unusually wide for a single house: an adults-only Wellviva SPA and a second Sport & Family spa (about 1,700 m² of accessible spa area by the regional accessibility survey), an indoor-outdoor infinity pool, a 60 m suite pool, an à-la-carte spa treatment menu from €35 to €265 using TEAM DR JOSEPH and Alpienne product lines, a resident physiotherapist, IHHT oxygen cell training, a skyBAR with a cigar lounge and humidor, Restaurant L'Arena, a glass-fronted vinothek with a separate take-home wine list, a tennis court, a supervised kids' club, an event and meeting room, e-bike, Vespa and Beetle rental, and six chargeable EV charging points in a two-level underground garage. It is a German Football Association (DFB) training-camp partner venue. Wine is the through-line. The Moser family farms vineyards in Kaltern and Montiggl, founded Weingut Tenuta Moser as its own cellar in 2018, brews Mendelbier (European Beer Star silver) and distils Moser Gin, and in late 2025 Bruno Moser acquired the Tenuta Poggio al Rigoloccio estate in the Alta Maremma in Tuscany together with the oenologist Gerhard Sanin. Wines from both estates are poured at the hotel; the winter 'All (the best) inclusive' package includes them with an eight-course dinner. The house runs its own repeat-guest programme, the Weinegg Gold Card: guests earn Goldpunkte on stays, drinks, spa treatments, souvenirs, products and wines, and convert them into vouchers. It sits on its own domain with its own login. The sister house Gartenhotel Moser runs a second, separate points card — the Moser VIP Card — which additionally carries discounts at eighteen independent shops, jewellers, opticians and food markets across Eppan, Bozen, Meran and Kaltern. The technology is split across several suppliers: the website and jobs portal are built and hosted by Zeppelin Hotel Tech AG in Meran, the booking engine is the HGV co-operative's Booking Südtirol widget, the loyalty card and the online gift-voucher shop are Brandnamic products, in-stay guest information runs on Guestnet, an AI Kosmo chat and voice agent answers enquiries, online deposits are taken through the HOGAST purchasing co-operative's payment widget, and the Tuscan estate runs a separate WordPress site with its own Mailchimp 'Wine Club' list. Recognition includes the HolidayCheck Gold Award (five consecutive years of top guest ratings), a Booking.com Traveller Review Award 2026, second place at the Connoisseur Circle Award 2026, a Wellness Aphrodite top-three signature-treatment placing and participation in the World Luxury Awards 2026. The resort has also been used as a filming location for the ARD series 'Der Bozen-Krimi'.
Hotel website ↗Technology stack
Core Operations & Property Management 2
Spa, Golf & Wellness Management
Brandnamic
Lake Spa Hotel SEELEITEN (Kaltern) — TYPO3 + Brandnamic + TrustYou
One of the two dominant South Tyrolean hotel marketing and technology companies (with ASA on the software side). Full-service: hotel websites, booking engine, CRM, marketing and an online voucher application served from its own CDN at cdn.bnamic.com.
Payments & Payment Orchestration
HOGAST
HOGAST payment widget
Purchasing co-operative for hotels and restaurants, and South Tyrol's leading hospitality purchasing organisation. Members buy through framework agreements negotiated by the co-op; alongside procurement it supplies member services including an online payment widget (secure.hogast.it) that hotels embed in their own websites to take deposits and settle bills.
Marketing, CRM & Direct Booking 2
HGV — Hoteliers- und Gastwirteverband Südtirol (Booking Südtirol)
Booking Südtirol (HGV)
The South Tyrolean hoteliers' and restaurateurs' association (Schlachthofstraße 59, 39100 Bozen), territorial body of Federalberghi and FIPE, with ~4,500 members. Runs Booking Südtirol, the regional booking platform, whose widgets (widget.bookingsuedtirol.com — a v1 `widget.js`, a v2 `bundle.js` and a `BookingSüdtirol.Widgets.Enquiry` enquiry widget) are embedded on member hotel websites, plus service portals for payroll, contracts and e-invoicing.
Brandnamic
Brandnamic 'eHotelier' last-minute widget
One of the two dominant South Tyrolean hotel marketing and technology companies (with ASA on the software side). Full-service: hotel websites, booking engine, CRM, marketing and an online voucher application served from its own CDN at cdn.bnamic.com.
Guest Experience & In-Room Technology 3
Guestnet
Guestnet — digital guest companion
Guest experience platform (VAT 03142940216) selling a guest web-app, in-room/lobby TV, print templates and a website/CRM widget, plus digital guest directory and online check-in/check-out. Distributes hotel content across app, TV, print and web from one content base and markets targeted upselling. Integrates with third-party PMS and CRM.
Mailchimp
Mailchimp — but only at the Tuscan estate
General-purpose email marketing and automation platform (Intuit), widely used by smaller hotel groups in place of a hospitality-specific CRM.
Brandnamic
Brandnamic Voucher App
One of the two dominant South Tyrolean hotel marketing and technology companies (with ASA on the software side). Full-service: hotel websites, booking engine, CRM, marketing and an online voucher application served from its own CDN at cdn.bnamic.com.
Data, Integrations & Infrastructure 3
WordPress
Tenuta Poggio al Rigoloccio (Gavorrano, Tuscany) — WordPress + CookieYes + Mailchimp
The most widely deployed open-source content management system, typically extended with plugins for SEO, caching, translation and consent.
Google Analytics & Tag Manager
Google Tag Manager (GTM-MSXZHVM) + Google Analytics
Google's web analytics (GA4) and tag management (GTM) stack — the near-universal default for hotel websites, usually deployed as a single GTM container that loads GA4, ad pixels and consent tooling.
Usercentrics
Usercentrics CMP (settings id UYjEUdcbb)
Consent management platform (CMP) for cookie and tracking consent under GDPR, widely deployed across DACH hotel websites. Also owns Cookiebot, which is already in this registry as a separate row.
Running several of these systems at once?
Blue connects an existing hotel stack into one guest profile and one loyalty balance across every property — without replacing the PMS.